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MEGA
SALE

Azelaic Acid Serum 10% (Pigmentation, Melasma & Acne)

79 viewing 299 sold today
Sale priceRs. 1,600 Regular priceRs. 2,000

The azelaic acid serum Pakistani skin actually tolerates.
10% biologically active azelaic acid for melasma, daag dhabbe and keel muhase, in a lightweight aqueous base built for humidity.

Full ingredient list and reviews below.

  • Fades melasma, chhaiyan and post-acne dark spots by interrupting the enzyme that drives excess pigment
  • Works on active keel muhase at the same time, clearing congested pores and keeping them clear
  • Calms redness instead of triggering it. Aloe Barbadensis leads the formula, ahead of water
  • 10% chosen for tolerance, so you can use it daily for months
  • No fragrance, alcohol or propylene glycol, three common irritants in 20% prescription creams
  • Lightweight, non-comedogenic and fast-absorbing. Layers under sunscreen without pilling
  • No prescription required
  1. Patch test on the inner forearm or jawline. Wait 24 hours and only continue if there is no reaction
  2. Cleanse and pat skin dry
  3. Apply 3 to 4 drops, avoiding the area directly around the eyes
  4. Let it absorb, then follow with your moisturizer
  5. In the morning, always finish with sunscreen. Non-negotiable with any pigmentation treatment

Use: once or twice daily. New to actives? Start every other night and build up as your skin adjusts.

Pairing with Vitamin C? Apply the lighter Vitamin C serum first, let it absorb, then follow with the azelaic. Or split them: Vitamin C in the morning, azelaic at night.

  • Melasma and chhaiyan on the cheeks, forehead and upper lip
  • Daag dhabbe that linger long after a breakout heals
  • Active keel muhase, blackheads and congested pores
  • Uneven tone and rough, bumpy texture
  • Skin that reacted badly to 20% azelaic acid, retinoids or strong exfoliants
  • Oily, combination, acne-prone and normal skin. Suitable for daily long-term use

Aloe Barbadensis Leaf Extract, Aqua (Water), Azelaic Acid, Propanediol, Bis-Ethoxydiglycol, Xylitylglucoside, Isohexadecane, Polysorbate 60, Sodium Hyaluronate, Tocopheryl Acetate, Phenoxyethanol, Triethylene Glycol.

Watch It In Action
COVERAGE Skincare customer video
COVERAGE Skincare customer video
COVERAGE Skincare customer video
COVERAGE Skincare customer video
COVERAGE Skincare customer video

The azelaic acid serum Pakistani skin actually tolerates. Most people here meet azelaic acid as a 20% prescription cream, then quit inside two weeks because their skin stings and goes red. COVERAGE® formulates at 10% biologically active azelaic acid in a lightweight aqueous serum, the strength you can stay consistent with. With daag dhabbe, consistency is what decides the outcome.

One serum, two problems. Azelaic acid interrupts the pigment-forming enzyme behind melasma, chhaiyan and post-acne marks, while clearing the bacteria and dead skin behind keel muhase.

Built for Pakistani heat. Aloe Barbadensis leads the ingredient list ahead of water, so it calms while it works. Sodium Hyaluronate holds hydration through Lahore and Karachi summers. No fragrance, no alcohol, no propylene glycol, three of the most common irritants in prescription-strength creams. Lightweight and fast-absorbing, it layers under sunscreen without pilling.

An honest note: 20% carries the deeper clinical evidence and remains the stronger option for moderate acne under a dermatologist. 10% is the strength most people tolerate well enough to use daily for months, which for pigmentation usually decides results.

Want to understand how azelaic acid works, how 10% compares to Skinoren 20%, and how long results take? Read our full guide: Azelaic Acid Serum in Pakistan: Acne, Melasma & Daag Dhabbe.

Coming from a prescription cream, or deciding between the two? See the full side-by-side: Skinoren vs COVERAGE Azelaic Acid 10%: Which Is Better for Pakistani Skin?

Treating melasma or chaiyan specifically? Start here: Melasma in Pakistan: Chaiyan Ka Ilaj That Actually Works.

Not sure whether to start with azelaic acid or vitamin C? We compared them honestly: Azelaic Acid vs Vitamin C: Which Is Better for Pigmentation on Pakistani Skin?

4.9 ⭐ (90 Reviews)

  • 5 stars: 84 (93%)
  • 4 stars: 4 (4%)
  • 3 stars: 1 (1%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (1%)
S
Shumaila F.

I get this serum i was not expecting it to be good
But i am honestly saying its best . After using it i didn’t get pus acne nd pigmentation is fading so i love it

Y
Yasir A.B.

Azelaic Acid Serum 10% (Pigmentation, Melasma & Acne)

A
Asif K.
I love it

I love it.

S
Syeda H.b.n.

Mujhe honestly packaging se zyada product pasand aya 😂 easy to use and doesn’t feel like a heavy layer on my skin.

H
Huma B.

Chhaiyan meri main concern thi and isi liye azelaic acid try kiya. Abhi time lagega obviously but I’m liking the product so far.

N
Noor Z.

Maine isko mainly pigmentation ke liye start kiya. Consistency achi hai and routine mein fit hogaya easily.

E
Eman F.

I keep forgetting that I even have it on because it doesn’t feel heavy. For me that’s a big plus.

A
Alishba

Meri cheeks pe old marks thay and that’s literally why I bought this. Abhi result ka claim nahi karungi but I’m happy I tried it.

H
Hania

Mujhe laga tha serum face pe chipkega but surprisingly nahi. Ab dekhte hain results kitne ache aate hain

S
Sara

I ordered this after reading about azelaic acid for pigmentation. I’m still testing it, but the serum itself is really easy to work with.

W
Wajiha

I’ve been using it mostly in the evening. No complicated steps, just keeping it simple and consistent.

U
Usman

I’m not really into complicated skincare. Bought this because I kept hearing about azelaic acid. So far it’s been pretty easy to use.

B
Bilal A.

Texture kaafi normal hai, koi ajeeb sticky feel nahi. I use it at night mostly.

A
Arham

Honestly I don’t know much about skincare. I just wanted something for the marks and my sister recommended azelaic acid. So far I like it.

N
Noor F.

Mere face pe acne ke baad marks reh jate hain aur isi liye liya tha. Abhi early hai but I’m liking the routine.

R
Rida H.

Main simple routine wali hun. Cleanser, serum, moisturizer and done 😂 so I like that this doesn’t feel like extra work.

F
Fariha

I’m honestly bad at being consistent with skincare but this one is easy enough that I’ve actually been using it regularly.

M
Maham Z.

Moisturizer ke neeche bhi theek rehta hai. Mujhe bas ye chahiye tha k serum meri puri routine kharab na kare 😂

T
Tania A.

Bought it for pigmentation and because I wanted to try azelaic acid. I’m still in the early stage but so far I have no complaints.

A
Aqsa F.

i started using this in my evening routine and honestly haven’t felt the need to put a million products after it.

S
Sehrish

Lahore ki garmi mein heavy serum lagana is a no for me 😂 ye comparatively light hai so I’m happy with it

I
Imaan

lovee ittttt and i hate and more more I hate sticky skincare. Like genuinely hate it 😭 This one is much easier for me to use.

H
Hiba

This is one of those products I actually remember to use because it’s so easy. I’ve been putting it on at night.

A
Anaya

Maine pehle azelaic acid use nahi kiya tha. Thora confused thi k kis tarah routine mein add karun, but it’s actually pretty straightforward.

s
sabeen A.

I was mostly concerned about my uneven skin tone. I’m keeping my expectations realistic but I’m definitely enjoying using this.

M
Maryam F.
madly in love with it

I’m not someone who changes skincare every week. Once I find something that fits my routine, I stick with it. This one has made the cut so far.

A
Areeba K.
Rabia

Thori si quantity leti hun aur easily spread hojata hai. Bas consistency k liye abhi try kar rahi hun

A
Ayla N.

I wanted something specifically for my post-acne marks. Still early days but I’m happy with how my skin is reacting to the routine.

N
Nida

Mujhe heavy serums bilkul pasand nahi, aur ye surprisingly lightweight hai. Easily spread ho jata hai aur skin pe comfortable feel hota hai.

E
Eman M.

The first thing I noticed was that it didn’t leave my face feeling greasy. That alone makes me want to keep using it

A
Arooj F.

Main skincare products bohat soch samajh k leti hun. Ye wala mujhe acha laga because it doesn’t make my routine feel like a whole project.

H
Hafsa

Not gonna lie I almost cancelled the order 😂 but good thing I didn’t. Really enjoying it so far.

A
Amna Z.

Meri nose aur cheeks ke around pigmentation thi. I’ve been using it regularly and I feel like my skin looks more balanced now.

Frequently Asked Questions

Is this serum safe for acne prone or sensitive skin?
Yes. It is gentle and suits acne prone, oily, combination, and sensitive skin. A patch test is essential before you start, and you should only continue if your skin passes the patch test with no reaction.
What does the Azelaic Acid Serum help with?
It works on acne, melasma, pigmentation, and early pigmentation, and helps even out uneven tone and texture while calming redness and keeping pores clear.
How much azelaic acid does it contain?
It contains 10% azelaic acid, biologically active. A strength that is effective yet gentle enough for regular use.
How long until I see results?
Most of our customers see a visible difference within 1 to 3 weeks of consistent daily use. Every skin type and every concern is different, so some people need more time. Consistency is what makes it work.
Can I use it with Vitamin C?
Yes. If you use both, apply your lighter Vitamin C serum first and let it absorb, then follow with the azelaic acid serum. Many people prefer Vitamin C in the morning and azelaic acid later in the day or at night.
Do I need to wear sunscreen with it?
Yes, always. A daily sunscreen every morning is essential with this serum, because it targets pigmentation and sun exposure can undo your progress.
When and how often should I use it?
You can use it in the morning, at night, or both. If your skin is sensitive or new to actives, start once a day or every other day, then build up as your skin adjusts.
Could my skin react when I first start?
Some skin goes through a short adjustment in the first couple of weeks that usually settles. This is exactly why the patch test matters. If any irritation continues, use it less often, and stop if irritation persists.
Is it heavy or greasy?
No. It is lightweight, fast absorbing, and non greasy, so it sits comfortably under your moisturizer and sunscreen.
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🎁 Up to 60% OFF — Limited Time Only
Best azelaic acid serum in Pakistan, COVERAGE Azelaic Acid 10% Serum 30ml
Azelaic Acid Serum 10% (Pigmentation, Melasma & Acne) Sale priceRs. 1,600 Regular priceRs. 2,000