Our Story

Our Legacy

Coverage is where science, legacy, and care come together. Founded by Akhtar Zaidi, Ali and Asgher zaidi, Coverage is built on over 40 years of our family's deep-rooted expertise in skincare and cosmetics.

Born from a desire to bring international-quality skincare — both in style and standards — to our region, Coverage combines the best of global innovation with the heart of a family business.

Guided by Asgher Zaidi’s background as a chemist and chemical engineer, and strengthened by decades of business and marketing insight, our mission is simple: create skincare that’s honest, effective, and informed.

We started Coverage to fill a gap — in a world full of overwhelming products and confusing claims, we want to make skincare feel simple again. Every product we craft blends modern science with trusted traditions, designed to work with your skin, not against it.

At Coverage, we don’t just sell skincare — we share what we know, stand by what we create, and treat your skin like it’s our own.

“We don’t sell skincare — we sell emotion, trust, and care in every bottle.”