{"title":"Shampoo","description":"\u003cp\u003eShop COVERAGE® sulphate-free shampoos, formulated for Pakistani hair and hard water. The Biotin Shampoo targets hair fall, breakage and thinning, while the Rice Silk Shampoo smooths dryness, dullness and frizz. Both cleanse gently without stripping your hair's natural moisture, and are free from sulphates, parabens, phthalates, DEA and MEA.\u003c\/p\u003e","products":[{"product_id":"rice-silk-shampoo-250ml","title":"Rice Silk Shampoo | 250ml","description":"\u003cp\u003e\u003cstrong\u003eA sulphate-free shampoo for dry, frizzy and dull hair.\u003c\/strong\u003e If your hair feels rough, looks dull, frizzes the moment you step outside, or refuses to stay smooth no matter how much you condition it, this is the one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal fermented rice extract, not DIY rice water.\u003c\/strong\u003e Rice water is all over your feed for a reason, but a jar fermenting on your kitchen counter is inconsistent and goes off. The Fermented Rice Extract here is standardised and sits fifth in the formula, carrying the amino acids that get into the hair shaft and smooth it from the inside rather than coating the outside.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHydrolyzed Wheat Protein does the rest.\u003c\/strong\u003e It reinforces the hair fibre and helps strands hold on to moisture, which is what actually keeps frizz down between washes, particularly if you are washing in hard water.\u003c\/p\u003e\n\u003cp\u003eGentle cleansing that lifts dirt and buildup without stripping your hair's natural moisture. Free from sulphates, parabens, phthalates, DEA and MEA. 250ml.\u003c\/p\u003e","brand":"COVERAGE","offers":[{"title":"Default Title","offer_id":48357391925502,"sku":"RSS(250)","price":1699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6437\/2222\/files\/coverage-rice-silk-shampoo-250ml_Biotin_Shampoo.jpg?v=1781664002"},{"product_id":"biotin-shampoo-250ml","title":"Biotin Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eFor hair that comes out in handfuls in the shower and on the comb.\u003c\/strong\u003e Hair that snaps when you brush it, feels thin and limp, or a ponytail that has quietly got thinner over the last year. Most of that everyday baal jharna is breakage, fragile strands giving way, and breakage is the part a shampoo can genuinely change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSulphate-free from the surfactant up.\u003c\/strong\u003e Most \"gentle\" shampoos here drop one sulphate and keep another. This has none. The whole cleansing system is Cocamidopropyl Betaine, Decyl Glucoside and Sodium Lauroyl Sarcosinate, sitting second, third and fourth in the formula. Sodium Lauroyl Sarcosinate is not Sodium Lauryl Sulphate, despite the names looking nearly identical, it is amino-acid derived and mild. That matters more here than most places, because Pakistani hard water already roughens the cuticle, and a stripping shampoo on top of that makes hair snap where it would otherwise bend.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBiotin and Hydrolyzed Keratin, fifth and sixth in the formula.\u003c\/strong\u003e Not a trace at the bottom of the list next to the fragrance. Biotin supports the keratin structure your hair is built from. Hydrolyzed Keratin is broken down small enough to get inside damaged fibres and reinforce them from within, which is what brings breakage down rather than coating the strand so it merely feels smoother in the shower. Mild enough to use as often as you wash, daily if your scalp runs oily.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAn honest note:\u003c\/em\u003e hair fall has many causes and a shampoo addresses one of them. This strengthens fragile strands and cuts the breakage behind a lot of everyday shedding. It will not regrow hair, and it is not a treatment for hair loss. Hair grows on slow cycles, so judge it at two to three months, not two weeks. If your shedding came on suddenly or is severe, see a doctor, as that usually points to something no shampoo can fix.\u003c\/p\u003e\n\u003cp\u003eIf your main problem is frizz, dryness or dullness rather than fall and breakage, the \u003ca href=\"\/products\/rice-silk-shampoo-250ml\"\u003e\u003cstrong\u003eRice Silk Shampoo\u003c\/strong\u003e\u003c\/a\u003e is the better fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Hair fall from breakage, thinning, weak and fragile hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey actives:\u003c\/strong\u003e Biotin, Hydrolyzed Keratin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e Sulphates, parabens, phthalates, DEA, MEA\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Lightly fragranced, not fragrance-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e 2 to 3 times a week, or as often as you wash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs with:\u003c\/strong\u003e \u003ca href=\"\/products\/biotin-hair-mask-conditioner-250-ml\"\u003e\u003cstrong\u003eBiotin Hair Mask 250ml\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"COVERAGE","offers":[{"title":"Default Title","offer_id":48381085876478,"sku":null,"price":1900.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6437\/2222\/files\/coverage-biotin-shampoo-250ml.jpg?v=1781663935"}],"url":"https:\/\/coverageskincare.com\/collections\/shampoo.oembed","provider":"COVERAGE Skincare","version":"1.0","type":"link"}